Bulgaria is increasingly establishing itself as a significant player on the global breeding scene for Wagyu – one of the most elite cattle breeds. Thanks to the work of experienced zootechnicians and dedicated farmers, the country consistently achieves impressive results at international forums.
According to zootechnician Zdravko Ivanov, a consultant with over 25 years of experience in genetics and reproduction, Wagyu is the “absolute champion” among beef cattle breeds with its unique marbling, juiciness, and taste. While a 350-kilogram Wagyu carcass costs $20,000–25,000 on international markets, in Bulgaria, a ribeye steak from fullblood Wagyu is sold for around BGN 498/kg.
The only Wagyu farm in Bulgaria, located in the village of Palitsi, Veliko Tarnovo region, is a member of the Australian Wagyu Association and uses the global BREEDPLAN system. From 17 imported animals a few years ago, today the herd numbers over 130 fullblood individuals with top genetics, some of which are among the top 1% in the world.
Despite the booming interest, Wagyu breeding in Bulgaria does not receive state support – there is no national breeding association. Zootechnician Ivanov notes that the main difficulty stems from the lack of subsidies and institutional support, despite the exceptional enthusiasm of farmers and specialists.
“Wagyu is much more than a breed – it symbolises precision, tradition and culinary art.” – Zootechnician Zdravko Ivanov.


